Board of Directors

Shufen Deng
Chairperson

Ms. Deng was appointed to the Board of Directors on July 7, 2023. Ms. Deng brings more than 30 years of legal and capital markets experience to Reed’s and is the sole shareholder and Director of D&D Source of Life Holding Ltd. (“D&D”), the Company’s largest shareholder. D&D is a Hong Kong based investment company with several investments in consumer product companies, including Waldencast, a global multi-brand beauty and wellness platform.

Neal Cohane
Interim-Chief Executive Officer, Chief Operating Officer & Director

Mr. Cohane was appointed to Interim-Chief Executive Officer in March 2026 following his appointment to Chief Operating Officer in January 2026. Prior to rejoining Reed’s, Mr. Cohane most recently served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands, Inc., where he advised beverage companies on go-to-market strategy and execution. Mr. Cohane is well known to Reed’s, having previously served as the Company’s Chief Sales Officer for more than 15 years, during which time he played a central role in expanding the brand’s national footprint and strengthening key retail and distributor relationships. Earlier in his career, he held senior leadership roles at PepsiCo, SoBe, and The Coca-Cola Company. Mr. Cohane holds a Bachelor of Science in Business Administration from Merrimack College.

Michael C. Tu
Director

Mr. Tu was appointed to the Board of Directors in September 2025. He brings nearly three decades of experience in corporate governance and securities law, advising and representing boards, committees, and executives at numerous public and private companies. He spent approximately 20 years as a partner at Orrick and Cooley, where he led securities litigation and enforcement practices and provided counsel on disclosure, regulatory investigations, and fiduciary matters. Mr. Tu has taught board governance and risk management at Stanford University’s Senior Executive Leadership Program and the University of California, Los Angeles’s Director Training Program, and has been recognized by Chambers USA, Martindale-Hubbell, Legal 500, and Best Lawyers in America for securities litigation. He holds a Juris Doctor from the University of California, Los Angeles School of Law, and a Bachelor of Arts from the University of California, Berkeley.

Sam Van
Director

Mr. Van was appointed to the Board of Directors on October 21, 2024. Mr. Van brings extensive expertise in capital markets, business development, and regulatory compliance, having held leadership roles at the New York Stock Exchange, FINRA, and Global Markets Advisory Group, among others. Over the course of his career, he has originated over 100 company listings on U.S. exchanges through IPOs and has served on the board of directors for Phoenix Motor Inc., Relm Insurance Ltd., and Deltec Investment Adviser Ltd.

Ruud Bakker
Director

Mr. Bakker was appointed to the Board of Directors in April 2025. Mr. Bakker is a global beverage executive with more than 25 years of experience leading brand growth, innovation, and market expansion across both emerging and developed markets. He has held senior leadership roles at Red Bull, Diageo, and Heineken, where he spearheaded commercial turnarounds, developed global innovation strategies, and led major distribution partnerships. Mr. Bakker is also the founder of Purple Fox Studios, a beverage incubator focused on brand development and market execution. He holds a Master of Business Administration from Erasmus University and has completed executive programs at Harvard Business School, London Business School, and Kellogg Executive Education.